What Melon Consumers Want: Search, Experience, and Credence Attributes for Melons

Consumption of fresh fruits is rising in the US, and melons are a popular choice. In this publication, which pairs with Extension publication HO-326-W, Purdue and Michigan State researchers explain how retailers can use data from three product attributes - search, experience and credence - to improve marketing and sales. Both publications are in the Characterizing the U.S. Market of Melons series.