Communicating with the News Media

The goal of the media is to present the facts and report each story in a way that will help us decide for ourselves what impact it might have or what value it holds. Reporters rely on the experts to provide the information they need to provide to the public. The purpose of this publication is to help you understand the role of the media in American society, how news is processed, and how to put your best foot forward during an interview. Your expressiveness - your clear, concise answers to reporters' questions - can help the media deliver accurate, interesting, educational information.